Personal evangelism is more than just getting to know people who aren’t saved, although that is the first step. You must be willing to build a bridge of friendship with a person without Christ, but then you must walk across that bridge and tell them about the good news of Jesus. Give them a chance to trust Christ, that’s putting your hook in the water. A good salesman calls this “closing the deal.” But what you are doing is “closing the door of hell” for that person and opening the door of heaven.